Prior to you get all hung up on what shade of green to use for your logo or what tone you are going to use when engaging with men and women on Twitter, you require to step back and take a appear at the huge image.
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I do not disagree with you at the level of the most common definition of advertising and marketing. I am not confident how useful that kind of definition is though because it tends to consume everything and then just sit there bloated and unhelpful. Peter Drucker’s marketing” surely includes all of what I refer to as branding along with all that I refer to as advertising and marketing.
As the Long Tail is about infinite choice thanks to abundant, low cost distribution, the audience tends to distribute as extensively as the decision. Once folks shift their attention on the web, they scatter- infinite selection leads to fragmentation. When mass culture breaks apart, it turns into millions of micro-cultures that interact in a lot of baffling and strange approaches.
Do you want to play Huge, or do you want to play little? Would you rather be known as a knock-off, or do you want to be special? The choice of course, is yours. You could basically be one more player in the game that everyone else is playing, a commodity to be traded for pennies on the dollar. We believe if you want to move more quickly, while making a significant impact, it really is not sufficient to just play the game.